Search
Engine Optimization With Sitemaps
By Keith
Mallinson
I
just wanted to share a little Search Engine Optimization experiment
I ran to confirm the theory that Google likes content rich sitemap
pages rather than just a bunch of links pointing to different
pages on your site. I also wanted to look at a way of funnelling
Google page rank to all the internal pages on my site as quickly
as possible
I have heard from a few search engine optimization companies that
sitemaps are good ways of helping search engine spiders find all
the pages on your site but have you every thought that using good
quality sitemaps can also help your internal pages attain a very
high Google page rank very quickly
I was reading a Search Engine Optimization article about how Google
likes pages with good quality relevant content and how they wanted
to serve this quality content to their surfers. I decided to run
a little experiment with sitemaps. I build two types of sitemap,
one with just links to my article pages and the other with the
same links but these links were also surrounded with relevant
search engine optimized content.
Sitemap without search engine optimized content
http://search.freefind.com/find.html?id=85113844&m=0&p=0
Sitemap
with search engine optimized content
http://www.search-engine-optimization-review.com/seo-sitemap-11.html
I created content rich sitemap with a neat bit of sitemap generating
software that generates pages by using the title and description
of your internal pages.
http://www.search-engine-optimization-review.com/sitemap.html
I started an aggressive reciprocal link campaign and my index
page shot up to a PR 5 within 60 days.
http://www.search-engine-optimization-review.com Google page
rank 5
Both types of sitemap pages gained a PR 4 but the funny thing
was the pages that were linked from my content rich sitemap pages
gained a PR3 but the sitemap pages with just text links to my
internal pages were only a PR 1.
Six months after creating these sitemap pages the article pages
linked from the content rich sitemap pages had attained a PR 5
but the article pages linked from sitemap pages that had just
text links with no content had attained at the very best a PR
2.
I have come the conclusion that Google does like quality search
engine optimized content rich pages and using these sitemap pages
to funnel Google page rank to your important internal pages is
a wise thing to do.
My advice is to build your sitemap pages with content surrounding
the links to all your internal pages so they are only two clicks
away from your home page.
Example Home page – Good content sitemap page – internal pages
If you have a lot of sitemap pages (I had over 20 with 100 links
per page) create links from your home page using text links. For
example instead of creating a link like Sitemap and sitemap2,
sitemap3 etc Use keyword links to your sitemap pages like
Seo l Seo firm l Seo company l Seo New York l etc
One last thing, use RSS to feed up to date relevant content to
your pages to keep the search engine coming back to gobble up
your web sites pages.
Check out my spider page.
http://www.search-engine-optimization-review.com/cgi-bin/spider/spyderview.cgi
This software tells you when and where the search engines have
visited your site
Keith
Mallinson is author of the free, SEO Review internet marketing
newsletter, offering subscribers up-to-date information on all
aspects of
search engine optimization and internet marketing. His search
engine optimization website offers unique, no BS information,
for free
Article
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