SEO
Copywriting: 7 Tips
By Dina
Giolitto
So
you finally built a website for your home-based business. How
exciting is that!? Now you just have to let people know you're
out there. The best method is to use an SEO copywriting
strategy, which optimizes your web content using popular keywords.
SEO
stands for Search Engine Optimization. You want to fill
your website with the most commonly searched words within your
industry. These words are called keywords. They're what
web researchers type into search engine boxes when looking for
information. Your job will be to find out what those words are,
and then add them to your website content and web theme.
As
the top search engines send their spiders out to crawl the web,
they'll index your content using the keywords you've placed strategically
throughout. If you do this right, you'll rank high in your content
category. Even if you don't do it exactly right, you'll still
be better off than if you don't do it at all.
Tips
on SEO Copywriting: Where do I put those keywords?
1.
In your website's title and ALT titles.
Your
website's title is what comes up at the top of the internet browser
and what someone will read as the description when they bookmark
your site. So if you want people to know what you're all about,
the title is the place to tell them.
Your
ALT title is visible in the source code of each web page. If you
vary your ALT titles using keywords to describe what's on each
page, your entire site will be indexed categorically.
2.
In your website's META tag description.
This
is what comes up when web visitors are hunting the search engines
and your website comes up in the hit list. Underneath your URL,
you can add a brief description of your services and/or offerings,
that visitors can read and decide to click on your site from the
search engine.
3.
In every page header.
Each
section of a web page should ideally have a headline or header.
Your web sections will go like this: < title > < head > < h1 >
< h2 > etc., followed by the < body > and < footer >. By designating
your sections and then including keywords in the content of each
section, you're ensuring that the web crawlers will index your
entire site and not skip over anything.
4.
In your hyperlinks.
A
well-organized website will be peppered with hyperlinks that lead
the viewer from page to page. Each of these hyperlinks should
contain a relevant and popular keyword which the search engines
will follow along as they index.
5.
In your web content.
Today's
web crawlers can scan your web content, guided by the hyperlinks
and keywords. If you include your most popular keywords in the
first few words of each paragraph, and repeat these keywords here
and there throughout, you'll ensure that your page will get picked
up by the web crawlers.
6.
In the navigation bar.
Have
you been noticing that more and more people use the same format
for their website's navigation bar? Some typical navigation bar
labels include: About Us, Services, Free Tips, Contact. These
are words that web crawlers now recognize as preserving the continuity
of your website. Use them to promote efficient search engine run-through.
7.
In the ALT description of your images.
ALT
stands for alternate text- what your visitor will see if for some
reason your image does not appear when they load your page in
their web browser. ALT descriptions help people understand what
they might not be seeing; for example, Wordfeeder Copywriting
Logo. Include your most popular keywords in your image ALT descriptions.
So:
now that you know where to put keywords in your web copy, how
are you ever going to make it interesting and compelling to the
reader? Well, you could spend hours researching all the right
keywords, spend days redesigning your website's format, and spend
weeks trying to create hypnotic web copy. Or, you could contact
Wordfeeder.com
and have them do it for you.
Copyright
2005 Dina Giolitto. All rights reserved.
Find
out how crisp, targeted copywriting can make a world of difference
for your business. Dina Giolitto is a Copywriting Consultant with
ten years of experience. Visit http://www.wordfeeder.com
for free tips on branding, copywriting, marketing and more.
Article
Source: http://EzineArticles.com/
